Building your brand identity is an essential part of establishing and growing your business. You need to ensure that customers can easily recognize your products or services and understand the core values behind them. Developing this identity starts with creating a unique logo that speaks to what you stand for, then translating it across all channels of your marketing campaign. Additionally, make sure you’re consistently engaging with consumers across social media platforms to continue building trust and loyalty in your brand. Finally, find creative ways to showcase how your product or service has impacted others so potential customers can envision themselves as successful users.